After working across a wide range of design projects for Helen of Troy Limited and several of their portfolio brands,
I was invited to develop new packaging concepts for a range of Hot Tools hair straighteners. The concepts explored premium finishes, materials, and visual treatments to reflect the quality and performance of the product inside.
The success of this work led to further packaging commissions, with my designs ultimately appearing in high street stores across the UK. It marked
a valuable opportunity to see concept-led packaging move through to real-world retail environments.
