I led and delivered a series of stop-motion videos promoting OXO Good Grips tools across online and social platforms, briefed specifically to demonstrate how the products work—without using hands or people on screen (and to a tight budget!). From initial concepts and visual development through to storyboarding, shoot management, and art direction, I owned the project end to end, finding creative ways to communicate function using stop motion, timing, and staging alone.
I also completed all post-production and editing, shaping the final films for maximum impact and shareability. Despite the constraints, the videos achieved strong reach and engagement, driving increased traffic to the client’s website, and were ultimately shared with OXO’s US head office and distributed across international markets.
