I developed initial concepts for a one-day collaborative event hosted by Barclays, Simudyne, and the University of Leeds. The brief focused on creating engaging promotional ideas aimed at students, designed to spark interest and clearly communicate the energy and purpose
of the event.
The concepts framed the experience as a friendly, competitive challenge—positioning half of the students as “hackers” and the other half as “the bank.” This playful narrative helped bring the theme of fighting fraud to life, encouraging participation through gamification and clear, student-focused messaging.
The selected concept for the event campaign was developed into a bold, student-focused visual identity. Final deliverables included a custom logo, posters, banners, digital ads, and a suite of social media videos—each designed to build excitement and clearly communicate the competitive nature of the experience.
The campaign performed strongly, generating high engagement and driving an impressive turnout on the day. Its success demonstrated the impact of a clear narrative paired with cohesive, energetic design across multiple channels.
