I developed concepts and initial designs for a desk-drop mailer aimed at attracting new retail stockists. The creative focused on clearly showcasing the versatility of the product range while keeping the message concise, eye-catching, and easy to engage with at a glance.
The designs placed strong emphasis on OXO’s defining features—most notably the now-iconic ergonomic handle with its signature non-slip grip. By highlighting form, function, and usability, the mailer balanced practical product communication with a bold, retail-ready visual impact.
